Think about what your business does, now Google that, no doubt there will be hundreds if not thousands of businesses that do the same exact thing, unless you're doing something extremely unique. Now when you're thinking of your business, what sets you apart from other businesses? Do you have anything that does? If not, find something, it could be something very trivial, say you run a construction company and all your workers wear purple hard hats, that's something simple, it doesn't cost much more, if anything than you would already be spending, but even if your work is the same as all the other countless construction companies, people will remember yours because of the purple hard hats. That's just an example, I'm not too sure how construction workers would feel about wearing purple hard hats, but it would help get your name out there. Recently a restaurant in Arizona put a very exotic item on their menu, lion burgers, yes made from real lions. Now there are so many people upset about this that they're writing about this "horrible" restaurant, yet they're driving traffic to not only their website but probably their location also. It's not always good to have bad controversy, but in this case, people are going to know and visit this place because of one thing, the lion burger. So for this tip, we're just advising that you put something unique out that no one else, or not many are doing, it'll pay off in the end. And remember as always, if you have any questions about forming your own small business, give us a call at 866-999-8200.