In the last few years Apple has been gaining momentum. It all started back when Steve Jobs returned to Apple after being ousted from the company he first started. Upon his return, Jobs introduced the iMac. The iMac is the computer that is considered the computer that saved Apple from extinction. Back then Apple was such a small player compared to Microsoft. Today, it all changed. Apple now has a bigger market capitalization than Microsoft. Apple on the heals of the introduction of the iPod, iTunes, iPhone and now the iPad has seen its stock value skyrocket in the last year. The stock has hit a share price of as high as $270 a share. Apple has climbed this year as much as Microsoft has declined.
Apple has seen a lot of its products succeed. People are seeing its ancillary products as trojan horses to make people buy into the computers. This has definitely happened. As people see how well they make the ipods, iphones and ipads they see that it makes sense to integrate them with computers and laptops. As a result, Apple has been having record setting sales numbers which directly have been raising their stock.
The computer company recently dropped the "computer" from the company name officially and is now known as Apple Inc. The company has grown its market share in computers significantly. The company has been on the leading edge of innovation with many companies trying to copy the products with little success. Nobody has been able to match the success of its ipod, iphone and ipad.