Small businesses are still struggling, all around the world, with bringing in steady business, but in order to have a positive impact on the economy, it's important to keep it moving, as this not only helps you, but the economy as a whole. Small businesses employee more people than big corporations, so whenever you get a chance to help a small business out, you should take it. Obviously there are factors that play into whether you shop with a small business or not, price as well as convenience. The advantage big businesses have over small businesses is that they are more convenient, there are more Walmarts around so consumers usually have to be looking for something very specific in order to come across small businesses that specializes in a product, industry or service. Small businesses have to make an extra effort to be seen, and sometimes a part of that is cold calling.
There are many businesses that run fine without cold calling, and sometimes it's looked at as a last resort to gain more sales. There are some things you can do to keep your cold calling experience a positive one. First of all, cold calling should be mostly reserved for those selling a tangible product, if you're cold calling to sell a service, it's often hard to close the sale. A good tip is to keep it in mind that you're not trying to sell, introduce yourself and be natural, rarely do scripts work, as the caller can hear in your voice that you are not sincere. If you do happen to be offering services rather than tangible products, instead of calling to sell these products, tell the person how a your service can help them out. Something else to consider, when leaving messages, do not be too vague but trust that if you sound like you're selling something, rarely are you going to get a call back. Be natural is the key to keeping the lines of communication between you and a potential client.
The New York Times recently profiled Gail Warrior, a minority and female who runs her own construction business, Warrior Group. She founded the business in 1997 and has since grown the business to a 50 employee organization which brought in $124 million last year. Gail's new venture doesn't have to do with growing her business though, just last month she started Warrior Small Business Academy, which helps other small construction or construction-related businesses out in all aspects, whether it be in finance or marketing. The classes take five weeks to complete and are offered for free, there are some stipulations, as the business must be a woman or minority owned, as well as have been in business for a minimum of two years. If you'd like more information about this please visit the Warrior Group. If you would like information forming your own construction or construction related business whether you want to open an L.L.C. or incorporate online, please give us a call at 866-999-8200.
PC Magazine had an interesting post about how the new iPad has great potential for business use. Not just for emails and entertainment, the iPad is moving forward with additional uses, such as Apple currently having a VGA adapter for business presentations. Another great thing about the iPad is that you can run Skype and other VOiP services such as Line2 on it, while some would say that you can do the same on an iPhone or iPod touch, it would also minimize the need for a laptop. Along with all the features, there are many applications being developed for the iPad as you read this, and chances are, a year from now, there's going to be something your business can benefit from.